Launching D’YAVOL Spirits with a premium tequila debut, the venture targets Indian and global luxury spirits markets with design-led, bottled-at-origin products.Radico Khaitan, superstar Shah Rukh Khan, Aryan Khan’s D’YAVOL Luxury Collective, and Zerodha co-founder Nikhil Kamath have joined forces to create D’YAVOL Spirits.The new venture aims to deliver world-class, bottled-at-origin premium spirits that fuse craftsmanship, design, and cultural relevance. The first product, a luxury tequila, will launch in the coming months, targeting both Indian and global consumers.Radico Khaitan, led by MD Abhishek Khaitan, brings decades of manufacturing, blending, and distribution expertise. D’YAVOL, co-founded by Aryan Khan and Bunty Singh, is already known for award-winning luxury spirits and bold contemporary branding. Nikhil Kamath adds strategic vision and a track record of building scalable premium brands.Abhishek Khaitan said the partnership blends Radico’s industry leadership with creativity and fresh thinking. Shah Rukh Khan called it “something bold, relevant, and future-facing,” while Aryan Khan emphasised creating a brand that “lives in culture.” Kamath highlighted the changing definition of ‘premium,’ driven by heritage and craftsmanship.Radico Khaitan, one of India’s oldest IMFL (Indian-made foreign liquor) players, has built popular brands like Rampur Indian Single Malt, Magic Moments Vodka and Jaisalmer Gin, with a presence in over 100 countries.With the rise of premiumisation in India’s alcohol market, D’YAVOL Spirits plans to expand with design-led packaging, curated experiences, and brands that appeal to a younger, discerning audience, positioning itself as an Indian brand ready to compete globally.Shah Rukh KhanRadico Khaitanaryan khan